4 Ways to Target Your Book's Readers

Many of my author-clients are business entrepreneurs who want to increase their business platform by writing a book. Too often, they start by asking themselves, “What should I write?” when the real question they need to be asking is: “Who am I writing for?” Writing a business book for the wrong audience will at best do nothing to help you grow your business and at worst, could even damage your brand. When you know who your readers are, what their problem is, and what they want, you can write more clearly — and more helpfully. Here are 4 ways to target your book’s readers:… Read More