Updraft - Was Writing a Book Worth It?

Writing a book is hard. And doing it right is expensive. So today, as I launch the paperback version of my book Updraft: The Aerodynamics of Great Leadership, seems an appropriate day to assess whether all of the effort and investment has paid off. When I started this project, I made a very conscious decision to go top shelf all the way (which is why I worked with Diane). After all, my target audience is CEOs, executives and business owners and the final product had to appeal to that audience. My expectation wasn’t that I would necessarily break-even on book sales but that just one or two new clients or speaking engagements would make the whole thing worthwhile. I spent a few years in what… Read More