3 Reasons Non-Fiction Authors Should Blog. 5 Steps to Become Your Own Best Editor.

Are you planning on writing a Non-Fiction book about your business, brand or expertise?

Establishing your platform as an expert blogger first can be a powerful way to generate buzz for an upcoming book, substantiate your credibility as a writer and thought leader in your field, and connect directly with your readership.

Here are 3 reasons why aspiring non-fiction authors should blog:

1.  You practice your craft.

Blogging is a fantastic way to generate and practice writing focused content on a regular basis. With each blog post at around 500 – 800 words, you’re also getting used to crafting concise passages. Are you an interior designer? Try writing 5-10 blogs focused on decorating kitchens.

Ask yourself: What fresh concepts are you bringing to existing conversations about design?

Then, write another series of 5-10 blog posts focusing on different ways to create relaxing bathrooms. Then, write another series. Then, another. Before you know it, you’ll have enough content to start growing your ideas out into a larger book.

2. You attract readers.

Maintaining a blog is also a great way to build a loyal audience.

If you have a well-written, eye-catching blog about your brand, business or expertise, it’s a natural step for fans of your blog to want to read your book.
Consistently maintaining a high-quality blog is also a fantastic way to start building your reputation as a writer; ultimately, it can be easier to transition from someone known solely as an entrepreneur to a widely known “entrepreneur and author.”

3. You come across new ideas.

Any book you write about your business must address the needs and problems of your readers first and foremost. What better way to come up with ideas of what to write about than to ask your readers?

The comment sections and discussion boards can be an invaluable place to tune into the questions, concerns, needs and goals of your target audience. Do you want to know what your audience’s perspective is on a particular problem? Just ask them to chime in! You may be surprised by what you discover.

Want to know more about how to write a bestselling non fiction book? Be sure to check out my workshop, From Brand to Book: Turning Your Expertise Into a Selling Book this July at the 51st Annual Cape Cod Writers Center Conference.

11 comments on “3 Reasons Non-Fiction Authors Should Blog

  • Do you have any specific tips on how to craft an argument within a blog post? I’ve read so much about the length, but I still think I need help on writing focused passages. Perhaps I will discover the answer to my own question through blogging! I am starting a career as a speaking coach and I’m just starting to think about blogging. Brainstorming different topics to write about has been challenging.

  • It seems to me that the best way to promote your blog is via Twitter — that’s how I found yours, Diane, after all — however when it comes to engaging others in conversation I’m still a bit stumped. Do other bloggers out there have better luck with this? Any tips? I’m an organization coach.

  • Fantastic tips, Diane. Really loving this idea of reaching out specifically to blog readers for eventual book fodder. It’s brilliant — can’t believe I haven’t been doing that this entire time. Cheers.

  • You’ve brought up spectacular points that, quite frankly, are making me reevaluate the hard work that goes into blogging. It’s all about driving people to the blog in the first place, which I saw as such a chore. However, these points position a blogger in an advantageous way. I never thought to consider blogging as simply writing your book in a different format.

  • I’d love to hear your thoughts on the benefits of blogging from a fiction standpoint. As in, tips and tricks regarding writing fan fiction, or the best strategy to showcase your fiction writing without having a blog that’s just one big wall of text.

    I wonder how an aspiring novelist could find the best way to market via blogging. It seems much easier and more structured of a process for non fiction bloggers.

  • Thanx for sharing this on Twitter. Your points are really solid. I’ve been saying this for years! Your Cape Cod seminar looks very interesting.

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