Did you know that self-published authors need to handle their own marketing?
Write to Sell Your Book author/client Joanne Tombrakos was kind enough to share some of her secrets to self publishing success. I worked with Joanne on editing her novel, The Secrets They Kept, and feel she is a prime example of how self published authors must think like entrepreneurs to ensure their book truly stands out on the marketplace.
8 Tips for Marketing Self-Published Books:
1. Think like an entrepreneur.
A writer today, self-published or not, has to think like an entrepreneur. If you have no business background, hire someone who can coach you to think like a salesperson and a marketer.
2. Know that good content is paramount.
A good businessperson understands the need for good product, so start there by making your book the best it can be.
3. Invest in your book.
You know that creating a great product is important, so invest in that product. Hire a good editor. Don’t scrimp on the cover. This is as important as ever, maybe more so as we are becoming a more visual culture.
4. Have a web presence.
This includes a blog that you update on a regular basis. This is a great way to build a readership in advance of your book. Everyone wants to connect today, readers especially with the authors they follow.
5. Network off line.
Nothing will ever beat the power of a personal connection. Go to conferences and networking events with the intention of learning and making new connections that will help you in expanding your on line reach. My recent trip to BlogWorld opened me to the world of Podcasting and how I can use that to expand my audience.
6. Follow other blogs.
Specifically, follow the blogs of the leaders in self-publishing and the changing business world. I recommend Seth Godin, Jane Friedman, Joe Konrath and Copyblogger.
7. Learn to like Amazon.
Amazon allows you to have an author page, which is huge.
8. Be open to experimenting with marketing techniques.
Right now I am trying out the Kindle Select Program on Amazon and running 3 Free Days of the Kindle edition of my new book. The intention is to get as many downloads as possible that will improve my Amazon ranking and ultimately get more attention for the book.
Remember that no matter what your path to publication will ultimately be, the #1 thing that will automatically help your book stand out is a top-notch quality. Happy Writing!